Selfie champ Kelly Roberts on Instagram fame

After running the NYC Half Marathon—Instagramming selfies with unsuspecting hotties all the way—Kelly Roberts became an internet superstar overnight.

Obviously TeamApril 10, 2014 Comments

4 predictions on Twitter's redesign, and what it means for Facebook

We’ll see Facebook and Twitter in a digital game of bumper cars over the next couple of years. One will make a change, and the other will respond. And so on.

Lauren MangiaforteApril 9, 2014 Comment

Shooting for social at Mercedes-Benz Fashion Week

Images are vital in how we navigate our environment today. Social media allows me the opportunity to contribute to that landscape.

Obviously TeamApril 4, 2014Comment

Why Jennifer Lawrence is a secret viral social media genius

Jennifer Lawrence's persona is viral in its very nature.

Lauren MangiaforteMarch 24, 2014 Comment

The company that only marketed through Instagram and killed it at #SXSW

A Houston entrepreneur's million dollar question was: how could he let SXSW crowds know about his services? The answer: Instagram.

Obviously TeamMarch 19, 2014 Comment

Finding role models in the desert

Prada Marfa begs to documented, photographed and shared. It's something for us to aspire to in our work: to build something that stops people in their tracks.

Obviously TeamMarch 7, 2014 Comments