Shooting for social at Mercedes-Benz Fashion Week
Images are vital to how we navigate our environment today. Social media allows me the opportunity to contribute to that landscape. While shooting Mercedes-Benz Fashion Week (MBFW) for IMG, I was constantly switching between my Canon camera and my iPhone. Each helped me create different content: With my iPhone, I took celebrity shots and "newsy" images, which could be posted on Instagram for certain shows; with my Canon, I was aware of creating tableaux that would evoke the unique atmosphere in the tents. The latter is especially important for platforms like Facebook, where I posted photos which required more viewing time to appreciate the image. Conversely, with Instagram shots, high-trafficking photos tend to fall into the "instant gratification" bucket. My goal for both platforms was the same: allowing people to feel like they were a part of the MBFW magic. My strategy landed me a freelance-assignment contract at Getty and work with fashion blogs like Fashion Indie. Social media has taught me time and again that creating powerful content visually expands my audience and influence.