Obviously Social x Uniqlo


Uniqlo wanted to get some hype building around their new line of Ultra-Light Down. In response, we teamed up with some awesome trendsters on Instagram to launch the #BestVest project. 16 social media gurus used the $100 gift card we gave them to purchase a Uniqlo vest and some other swag, styling it up and posting their looks to Instagram and encouraging their followers were encouraged to do the same. Participating users were entered in a sweepstakes to win a $200 Uniqlo gift card when they posted their outfit using #BestVest !

During the contest period, #BestVest generated over 2 million impressions from 103 posts by 90 users. We ended the campaign with awesome new influencers, an engaged audience for Uniqlo’s social platforms, and lots of awareness for Uniqlo’s latest fall/winter styles.