This Week at Obviously: Uniqlo, 1-800-Flowers and Year & Day


We partnered with 17 influencers in 11 major U.S. cities to promote UNIQLO’s Heattech line. Heattech is a revolutionary fabric that works with your body to generate heat and retain it, making it an ideal base layer for these below-freezing temps. Our influencers visited their local malls, picked out their faves, and showed off their best looks on Instagram -- and you might even see their images at your local UNIQLO store!


To celebrate the season, four of our influencers showed off their holiday cheer with a beautiful and festive arrangement from 1-800-Flowers. The weather outside may have been frightful, but thanks to 1-800-Flowers, our influencers had fresh, delightful blooms to keep them cozy! 


Twenty-one of our amazing home design influencers paired up with Year & Day to revamp their dining style just in time for the holidays. From dusty millennial pinks to airy baby blues, our influencers shared their dish sets on Instagram to give their audiences inspo for gifting & entertaining all season long