The new beauty brands we just can't wait for

Here at Obviously, it's safe to say that all of our team members are beauty junkies and constantly on the radar for new launches and collaborations. This past week, we noticed a few new launches that we can't wait to get our hands on. 

Pat McGrath Lust Matte Trance

July, can you please hurry? We already know that people will be staying up all night to get these magical lippies into their carts. We're still swooning over all of the eye shadows and glitters she manifested but these lipsticks- please, we know these are going to be a total game-changer in our beauty routine and will last all-day and all-night. Nobody does it better than Ms. McGrath! 

Equal Beauty by Jessica Gomes

Model, actress, and now beauty product founder, Jessica Gomes is nonstop! The super beautiful and mega talented Gomes has created a line of fragrance free beauty products that we cannot wait to try. If any of these products can give us the J. Gomes tszuj, count us IN. 

KKW BEAUTY

The queen of contour has finally made it happen for us beauty junkies. Kardashian West has created a lustful line of contour-made-easy products for anyone that is obsessed with sculpting and shaping their faces with makeup. Not to mention, the packaging is so 2017 and we are HERE FOR IT!