Our CEO talks branding with Fashionista
Our rockstar CEO, Mae Karwowski, was featured in a major publication for the second time in two weeks! This time around, Mae chats with Fashionista about trends that shook up the beauty industry in 2017. Mae talks about how, in light of the massive power of influencer marketing, brands are putting a greater emphasis on Insta-worthy packaging for their products. More than ever before, it is essential for products that make us beautiful to be beautiful themselves.
You can check out the rundown of all the 2017 game-changers in Fashionista. Or, you can check out an excerpt from Mae’s interview here:
"Brands are really designing their products with how they'll capture attention in the newsfeed on Instagram, YouTube and Snapchat," says Mae Karwowski, founder and CEO of influencer-marketing firm Obvious.ly. With brands like Ouai and Glossier seeing massive success by favoring social media over traditional marketing, old-school and startup brands alike are realizing the purchase-driving power of 'gram-friendly packaging.
"Competition is now intense in the beauty space. Influencers have their pick of hundreds to thousands of products, and new products are launching every day. If there are two highlighters whose quality is relatively similar but one is going to look amazing on Instagram, most influencers will gravitate toward the eye-catching one and feature it in a post," says Karwowski.