Our favorite moments from 2017

I'm going to make a bold claim: 2017 was Obviously's best year ever. It was definitely a roller-coaster, with plenty of ups and downs in the world around us, but all along majorly great stuff was unfolding in our digital corner. We are beyond grateful and proud of the strides we made last year, and we know none of it would have been possible without you. 

We hosted some incredible events where we met and bonded face-to-face with some of our favorite influencers.  We doubled the size of our team and even expanded across the ocean! We laughed, we cried, we... you get the idea.  We're looking back over some of our favorite moments from the past twelve months and raising a toast to every single one of you who made it possible. 


Influencer Party at Compagnie des Vins Surnaturels

We kicked off the year with an influencer party in New York City.  The best part was getting to know all of you! (Also, the wine was so great.) 

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Indie Beauty Expo in Dallas

In May, members of our team traveled to Dallas for the Indie Beauty Expo.  We met some amazing people, connected with exciting brands, and snagged some killer samples. 

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Indie Beauty Expo in NYC

We had so much fun in Dallas we decided to do it again! This time, our fearless leader Mae lead an incredible panel on digital influencers.  Needless to say, she rocked it.


Team Offsite in Miami

Just in case May wasn't awesome enough, we took a team trip to sunny Miami.  Our offsite is one of our favorite times of the year because our NYC and San Francisco teams get to hang out IN PERSON.  We had an absolute blast -- and had a crazy adventure getting home, which resulted in a three-hour drive to the next airport and some serious bonding.


BeautyCon LA

In August we were back at it, traveling to LA for BeautyCon.  We brought a great group of influencers with us to represent Sephora.  Oh, did we mention we started collaborating with Sephora in 2017?


NYFW 2017

September brought our biggest event of the year: a four-day influencer extravaganza for New York Fashion Week.  We invited influencers to get away from the madness and relax for a bit at a party right here at our Nolita office.  Great brands like Found Beauty, Beefeater, and Tarte joined us for the festivities.  Yeah, we love our jobs.


Google Pixel 2 Launch

We've loved our amazing ongoing partnership with Google this year, repping the Google Pixel and Google Home from here to Australia. One of the highlights was Google’s Pixel 2 launch party in San Francisco.  Honestly, who can beat champagne on a rooftop and these beautiful people?



We rounded out the year in our NYC office by hosting an intimate Friendsgiving dinner for influencers who have been extra sweet to work with. As always, meeting the influencers we speak to every day and connecting with these inspiring people makes everything worth it. 


We grew... a lot!

We added six -- that's right, six -- new full-time team members to keep up with all our great projects this year.  These people already feel like family to us.  Thanks to them, we're crushing it six times as much.


We moved to Paris!

Speaking of growth, the greatest accomplishment of this year was opening our brand-new office in The City of Lights.  Obviously is officially international.  Watch out... we'll be taking on the world next. 

So that's it!  I think I officially made my case: 2017 was the best year ever.  But I have a hunch 2018 is going to rock even more.  Here's to another twelve months of awesome!