What's New at Obviously: Intermix, Wella Color Charm, and Adore Me

It may not feel like it outside just yet, but Spring has arrived at Obviously!  This week's highlighted projects are all about looking forward to warm sunshine, bright colors, and fun new trends.  If you're ready to be done with winter (I know I am), you're ready for these amazing new projects.


PSA: Intermix is hosting their #CULTIVATESTYLE Instagram content this month.  You could win a $250 giftcard for posting your favorite Spring looks on Instagram.  Our influencers are getting geared up for the warm weather and sunshine by sharing the favorite Spring pieces from Intermix to promote the contest. There are still chances to win, so check it out now!

Well Color Charm

Just in time for Spring, Wella has released Color Charm PAINTS, a line of brand new mixable hair colors.  Obviously influencers created their own vibrant hair dyes, letting their true colors shine.  Wella Color Charm Paints are available exclusively at Sally Beauty. 

Adore Me

Lingerie brand Adore Me is one of our all-time favorite collaborators, and we love their swimsuits just as much as their beautiful undergarments and PJs.  For this project, influencers modeled Adore Me's stylish and affordable swimwear. I cannot wait to get my set for this summer!