Obviously Social x MBFW
case study // MERCEDES-BENZ FASHION WEEK
The Challenge: Mercedes Benz Fashion Week hired us to get (and keep) everyone talking about the trends coming out of the Lincoln Center tents! They wanted to promote the designers and their collections first and foremost, but also, to punch up coverage of the event and content from the Fashion Week platforms themselves.
How we did it: Here at OS we tackled Mercedes-Benz' Fashion Week's social profiles (Facebook, Twitter, Instagram, and Pinterest), generating a ton of engaging and trendy content for Fashion Week's feeds.
We wrote content for big-name sponsors like Diet Coke and Mercedes-Benz as well as the Fashion Week platforms themselves, posting behind-the-scenes vignettes, snaps of celebrities at the show, and models strutting. Our mini-campaign for the Carolina Herrera collection presentation was particularly popular and fabulous, as fashion insiders like Karlie Kloss tweeted about #HERERRALIVE!
The Results: In the end, we created 2,700 pieces of real-time content for Mercedes-Benz Fashion Week that generated250 million Twitter impressions, 20 million Facebook impressions, and 3 million Instagram likes. Most impressively, engagement with the Mercedes Benz Fashion Week social media platforms went up 97% while we were at the helm.