The FTC has released a new handbook for social media influencers to offer guidance on when and how to disclose brand relationships. While the law hasn’t changed, the recommendations will affect how influencers talk about collaborations.
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You’ve landed a project with Obviously- congrats! Now is your opportunity to showcase your best work and start forming a great relationship with the brand. Whether this is your first collaboration or you’re an Obviously veteran, it helps to know a few basic guidelines.
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We want to be your favorite place to turn for working with brands. But what makes Obviously different? We like to say we’re high tech but high-touch too. We use our strengths at exactly the right time to create the best possible experience for both our influencers and our brands.
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We open up projects for you that are a perfect match, meaning you don’t have to spend time or energy searching through the criteria yourself to see if you qualify - we do that.
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Happy International Women’s Month! With women making up a majority of the influencer community, we asked a few of our influencers what it means to them to be a woman in the industry.
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This week, we hosted an intimate Black History Month event at our New York City office. We loved spending time with our community, discussing diversity representation in the industry and how we can best support them as a partner. A special thank you to Ulta Beauty and Pantene for beautifying our event with amazing goodie bags! We can’t wait to host our next one, #obviously.
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What does Black History month mean to you? In honor of Black History Month, we interviewed a handful of influencers from our community on their experience in the industry, how they support black-owned businesses and what brands are doing diversity and inclusivity right.
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Over the course of the last year, we’ve seen Instagram roll out a number of new features aiming at making the app not just a point of discovery, but also a point of sale. Here’s everything you need to know to make the most of Instagram’s shopping features right now and in the months ahead.
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Next up, we explore San Francisco with influencer Tola Orendain, who found herself back in San Francisco three years ago, with an urge to experience living on her own abroad.
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New year, new strategy? The beginning of the year is a great time to step back and take a good look at what you need to succeed in the months ahead. One thing we know for sure: a solid foundation for your brand’s identity will keep your values from getting lost as the year wears on. We’ve created this branding exercise to help you start this year on the right foot.
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CES 2020: 4,400 exhibitors. 250+ conference sessions. 170,000 attendees from 160 countries. And four of us from Obviously, tackling it all head on! For those who didn’t make it, and for those who did but were too blown away to focus, we compiled the five most important things for anyone in the influencer marketing space to take away from CES 2020.
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We surveyed over 1000 of you to round up this year’s top brands for the holidays. We wanted to know what you’re buying for loved ones… and what’s on your own wish lists! From the top tech to the gifts kids are sure to love, here’s what the Obviously tastemakers say will be merry and bright this season and all year round.
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