How to Create Killer IG Videos This Halloween


It’s the most wonderful time of the year! (That’s Halloween, duh.) If you’re like me, you decorate everything: your home, your food, and even your self. But what about your Instagram feed? Well, Obviously that needs to be decorated too. And nothing screams “Happy Halloween” like a spooky (or sweet) video. It’s a great way to highlight your DIY costume or show off your favorite recipe.

There are a few rules of thumb for creating great videos all year round, but they are especially essential when creating content around a theme. Here’s are our top 5 tips advice for creating spook-tastic Halloween vids:

1) Stare into your crystal ball.

…which is another way of saying “plan ahead.” Unless you’re making an IG Story, which can be a bit more spontaneous, you’re going to want your video to be polished and to fit well with the overall aesthetic of your feed. You should determine a clear purpose to your video and include a call to action for your followers. For example, if you want to funnel traffic to your blog, create a video of yourself baking Halloween brownies, and let viewers know they can find the full recipe on your site.

2) Beware the jump scare

BOO! Did I get you? I got you, didn’t I? Okay, so you don’t actually have to include a jump scare in your video, but we do highly recommend including something surprising or eye catching at the very beginning of your video. Remember, videos start playing automatically when you scroll through your feed, so having an unexpected surprise right at the beginning can capture viewers attention and keep them watching.

2) Never let it get too quiet..

While IG videos play automatically, they play without sound. This means that if the video is just you talking, your viewers are most likely going to miss it unless you opt to use subtitles. You can also include the “Sound On” sticker to remind your followers to turn on the sound and tune in. Just keep in mind that the first couple seconds of speech in your video is likely to be missed.

3.) …or too dark.

Just like with photo content, you want to find the right lighting. Unless you’re trying to make yourself look terrifying (which, hey, you might be) avoid harsh overhead light. Opt for soft, natural light shining towards you. Or, you can opt for the classic flashlight-under-your-face effect. But just this once.


Whether you’re showing off your most bloody, gruesome Halloween costume makeup or whipping up decadent pumpkin creme pies, there is truly something for everyone when it comes to Halloween content. Be creative, have fun, and remember to always check under the bed…

Have a favorite Halloween tradition? Share it with us in the comments!

Emily BarozComment